Pullmantur Cruceros: Documentary Wins the International Echo Award for Content
La historia real de un tiocojonudo, a documentary based on the real-life experience of 93-year-old Barcelonan Antonio Benedico, was awarded the bronze prize in the content category at the International Echo Awards recently held in Las Vegas.
The documentary was created and promoted by Pullmantur Cruceros and the agency Proximity Madrid. Its distribution was digital, through a global campaign on YouTube, Facebook and Twitter, reaching 10 million views in just over two weeks, according to the cruise line.
The Echo Awards recognize the success and value of the marketing campaigns. The jury consisted of more than 400 judges from 27 countries, all selected from among the world's most influential market leaders.
